SYDNEY:Group M search marketing division Outrider has been appointed to handle search marketing accounts for Priceline and Dyson following competitive pitches.
Outrider will manage all paid search for Dyson as it looks to ramp up its search marketing following the appointment of Outrider's former senior search manager Kelly Robertson as online specialist for the retail brand.
The search company will handle SEO and social media for Priceline. The appointment will include monitoring consumer buzz about the brand and creating social media strategies.
“These are both brilliant brands with robust digital strategies so we are very excited about further opportunities to bolster their online presence,” said GroupM Search Australia general manager Marcelo Silva.
Outrider has also appointed Bernie Callan to head up new business development.
Callan has previously held roles such as business development director at First Click and business manager at AAP and sales manager at PMP Digital.
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