McDonald's open 25-7
SYDNEY: With daylight savings coming to an end, DDB Sydney has created
a one-off campaign for Sunday (4 April) to highlight the fact that
customers can now enjoy an extra hour at McDonald’s restaurants that
are normally open 24 hours. Supported by radio, the campaign will appear in
Sunday press titles this weekend.
Gorilla Nation boosts Oz inventory
Online ad sales house Gorilla Nation has signed deals to sell ad inventory for football site BigFooty.com, entertainment site WhatsPlaying.com.au and environmental site GreenTimes.com.au. The deal will see the online sales house exclusively represent the sites. Gorilla Nation Australia director of sales James Perry said the deals increased the companies Australian inventory.
AANA names Young Marketer of the Year
SYDNEY: The Australian Association of National Advertisers has chosen Telstra’s Lachlan McGrath as recipient of the 2010 AANA Young Marketers’ Award, which includes a trip to the Cannes Lions International Advertising Festival valued at $10,000. Currently advertising manager brands & youth at Telstra, his integrated strategic approach impressed the judges and stood out strongest against the selection criteria. The Young Marketer of the Year Award was established to foster the next generation of advertising, marketing and media industry leaders.
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