SYDNEY: Shopper activation specialist Admark has appointed Paul McInnes as its creative director.
Previously head of art at Brave, working across clients including Kia Motors and Pernod Ricard, McInnes replaces Steve Hayes who has left the agency to start his own business.
McInnes will work on Admark’s clients SunRice, Colgate and Club Med as well as accounts won in 2010 including Campbell Arnott's, Sanitarium and Eveready.
Admark launched 18 years ago and has a Sydney staff count of 10. Five years ago Australian owned company Behind the Line acquired Admark.
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