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Wednesday, 15 November 2017
Half Day Forum: 8.30am – 1pm
Monkey Baa, Darling Quarter, Sydney

 

Marketing, advertising and the media is rarely targeted to, and rarely depicts, the changing face of Australia.

AdNews L!VE: Reframing Australia – a half day event in Sydney on November 15 2017 - will explore the disconnect between the industry and our changing demography, and why brands that do not adopt a more representative approach will lose.

The event will look at the cost of creative whitewashing and the business benefits of connecting to Australia’s super-diverse population. 

As the 2016 census revealed: 16.2m people live in the cities. Almost 8m live in the regions. 1 in 5 Australians speak a language other than English at home. 1 in 3 Australians in Sydney and Melbourne don’t speak English at home. 26% were born overseas. Of 6.1m families in Australia, 44.7% are couples with kids, while 37.8% are couples without children. Same-sex couples have risen by 39%.

AdNews L!VE: Reframing Australia will pull together the best representatives from the advertising and media sectors to explain how a brand, agency or comms team can reach what can only be described as a re-imagined ‘Straya.

Change is happening fast. Jump on board.

 

Book your ticket now and save $100
Early Bird: $275 (ends 6th October)
Standard: $375

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Interested in presenting content or have an idea? Contact Event Content Director: nicolariches@yaffa.com.au
Keen to leverage content partnerships? Contact Yaffa Custom Content Director: mattporter@yaffa.com.au

 

Opening Keynote Mehreen Faruqi

Dr Mehreen Faruqi, the first Muslim woman elected to any Parliament in Australia will give the keynote opening address. Central to her portfolio as Greens MP are issues of multiculturalism, youth, the status of women and Western Sydney. 

 

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Is Leichhardt really the top Sydney suburb for Italian immigrants? If you speak Arabic, where were you most likely born? And if Australia is super-diverse now, what will it look like in 10 or 20 years’ time?

 

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How media, TV and advertising needs to shape up, be mindful of who it is depicting, and how the representation of a more genuine Australia will better serve adland, brands, and Australia as a whole.

 

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Meat Livestock Australia's Group Marketing Manager, Andrew Howie, and The Monkeys’ Scott Nowell will exclusively unveil a behind-the-scenes look at how the (sometimes controversial) MLA campaign has been built to specifically target super-diverse Australia. This ‘nuts and bolts’ presentation will be followed by a 20-minute Q&A session with the audience. 

 

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More to be revealed soon

 

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A panel of experts use the live forum to solve issues around marketing and advertising to Australia’s super-diverse population.

 

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Networking/food and drinks


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