LiquidWit offers creative resource

By AdNews | 15 February 2002
SYDNEY: US online creative resource LiquidWit has launched a similar service in Australia, via, offering designers, creative directors, copywriters, planners and strategists online. Founder Rob dePinto, an Australian with a background in HR, said the local service now has up to 100 creatives on its books, while the US service has up to 1,000. Clients can choose the fee structure, the number and type of creatives to work on a brief, and the deadlines. The service can be used by smaller clients direct, as an alternative to marketing consultancy firms, or as a supplementary resource to a rostered agency.

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