MELBOURNE: Bakers Delight has launched a heaven and hell themed campaign to promote the launch of two new pizza flavours.
Rolling out nationally from today (13 August), Bakers Delight general manager, marketing and operational support Chris Caldwell said the campaign’s creative was inspired by the new pizza flavours - Chilli Mexicana and Margherita.
The integrated marketing campaign features TV, print, POS, in-store and radio executions, across Australia and New Zealand, with CHE Melbourne doing the creative, OMD looking after media and Mediatag responsible for in-store executions.
Metro radio will include integration on Nova with a consumer promotion giving listeners a chance to win a “heavenly holiday in Thailand or a devilishly good time in Sin City, Las Vegas.”
The in-store campaign features a range of 3D counter and window executions created by Melbourne agency Mediatag, featuring oven-themed and heaven and hell based creative.
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