SPARK: The latest digital trends and unique thinking

UM's Zoe Scaman on Nike making 'Just Do It' obsolete, the top 100 most beautiful slides from Cannes and...

SPARK: The latest digital trends and unique thinking

UM's Zoe Scaman on Microsoft unveiling Surface, Adidas kidnapping teens and British Airways' Olympic...

SPARK: The latest digital trends and unique thinking

UM's Zoe Scaman on Diesel using dogs instead of models, JetBlue creating a live-play gameshow and iOS 6...

SPARK: The latest digital trends and unique thinking

UM's Zoe Scaman on AT&T's epic online experience, Facebook's new Skype competitor Airtime, and the 32...

SPARK: The latest digital trends and unique thinking

UM's Zoe Scaman talks about augmented reality band-aids entertaining the pain away, Philips producing...

SPARK: The latest digital trends and unique thinking

UM's Zoe Scaman on Prometheus transforming a Paris metro station into an eerie promotional area and...

SPARK: The latest digital trends and unique thinking

UM's Zoe Scaman on Marks and Spencer's 'shwopping', Amsterdam turning peeing in the streets into a game...

SPARK: The latest digital trends and unique thinking

UM's Zoe Scaman on Hello Kitty getting its own airline, Nike launching an auction site with bids made in...

SPARK: The Dark Knight Rises campaign begins, Pepsi launches Live For Now and Pinterest designer creates a new type of e-commerce site called Gumroad?

UM's Zoe Scaman brings you the latest trends, unique thinking and cool innovations.

SPARK: Ikea launches its first TV, Jay-Z's new Facebook game and girls going wild in the red light district

UM's Zoe Scaman brings you the latest trends, unique thinking and cool innovations

SPARK: Ogilvy 'helping' the homeless, the lickable lift and TNT ad becomes the second most-shared of all time

UM's Zoe Scaman brings you the latest trends, unique thinking and cool innovations.

SPARK: Google's 'Project Glass', Ikea to build London neighbourhood and Kraft enlists grannies!

UM's Zoe Scaman brings you trends, unique thinking and cool innovations

SPARK: A website made of bacon, Mary J Blige singing about chicken and Newcastle Brown Ale mocks Stella Artois

UM's Zoe Scaman brings you trends, unique thinking and cool innovations.

SPARK: Buying chocolate with good deeds, NSPCC's 'shit kids say' and Columbia make a rain parka for a cat

UM's Zoe Scaman brings you trends, unique thinking and cool innovations.

SPARK: Hyundai hypnotising people, Axe shower gel celebrates the boyfriends of high maintenance girls and P&G clean up London

UM's Zoe Scaman brings you trends, unique thinking and cool innovations.

SPARK: The best t-shirt informercial ever, gaming against your cat and AMEX wins SXSWi

UM's Zoe Scaman brings you trends, unique thinking and cool innovations.