MEC boss out, APAC strategy head in

By AdNews | 28 November 2008

SYDNEY: Mediaedge:cia general manager Adrian Smith has resigned, with Peter Vogel, chief strategy officer of MEC Asia Pacific, stepping in to the new role of MEC national managing director.

Vogel has spent the past year based in Singapore, refining MEC’s strategic service offering. Prior to this, he was one of the founders of communications agency Noto Bene in South Africa.

Vogel’s new role will be focused on developing the MEC brand in Australia and on business growth. He will retain his role as chief strategy officer for MEC Asia Pacific as well as his position on MEC’s global integrated planning board.

Smith has spent 13 of the past 15 years with MEC and said he had been considering a move back to Melbourne for some time, a decision spurred by his wife’s appointment to a senior role with Badjar Ogilvy. Smith said he was in discussions regarding new opportunities in Melbourne.

Vogel will take up his new role in Sydney in January 2009.

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