IPG’s UM has taken the global account for clothing brand Levi’s Jeans
The agency has added the rest of the world to its current work for Levi’s in the US, Canada and Mexico.
“We're happy to confirm UM as the global media partner for the Levi’s brand,” said a UM spokesperson.
“This relationship will help drive greater cohesion, scale, agility and insights to support brand connection with Levi’s fans everywhere."
The Levi’s media account is reported to be worth $200 million.
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