Advertising spend by the travel and tourism industry in Australia increased 8% to more than $153 million in the March quarter, according to Nielsen Ad Intel data.
TripADeal the biggest spender, followed by Virgin Australia an Flight Centre-owned Ignite Travel.
"Australians’ love of travel continues to defy cost of living pressures, as shown by an 8% jump in travel ad spend this quarter," said Nielsen Ad Intel's Australia Commercial Lead, Rose Lopreiato.
"You can’t get a stronger indicator than that when it comes to how marketers and advertisers are spending in order to maximise ROI, forge lasting connections with brands and consumers, and do so in the most economical way possible."
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