Australian-born, globally experienced and SE Asia-based ECD Rodd Chant has launched a boutique ad school called NOTHING LIKE AN ADVERTISING SCHOOL.
Chant knows first-hand about not getting into AWARDSchool.
“The first time I was rejected from AWARDSchool it stung, but the second time knocked the wind out of me," he said.
"But, then, one day I got a letter in the mail, yes this was the pre-email era, the return address said The Advertising School and the letter was from two guys I had never heard of, George Betsis (Omon) and Phil Atkinson (BAM),
"I soon found out who they were. They had seen my last AWARDSchool entry and thought I should try out for their new school with similar entry rules. I did, and I got in.”
NOTHING LIKE AN ADVERTISING SCHOOL will only be taking on a maximum of 12 people per group.
“I want to keep it small, then I can focus on the concepts people create and give solid feedback and direction," Chant said.
"I’m approaching it as if they are a small creative department and I am their ECD."
Starting in May, running over 10 weeks and 100% online, the $500 course will focus on:
- Concept development
- Idea generation techniques
- Idea before execution
- Brand storytelling
- Writing better headlines in a ChatGPT world
- Finding inspiration
- How agencies tick
- What’s expected of a creative
- How to navigate a brief
There will be one group video call with Chant per week where participants can ask questions, plus they will receive a pre-recorded video lecture from Chant plus course notes that will include insights and tips from other advertising creative leaders. Each week, the group will receive a new brief targeting a different creative challenge.
“The goal is for everyone to build a folio of fresh ideas and start knocking on doors and get their thinking in front of agency decision-makers," Chant said.
"I also see it as a bit of an homage to George and Phil, without them this ex-bass player and roadie may never have gotten into advertising.”
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