Ogilvy has opened a new offering to help brands market health via influencers.
The services are designed to bridge the gap between medical expertise and public awareness by providing pharmaceutical, healthcare and wellness brands access to the influence economy.
Consumers are increasingly relying on social media for health information. According to Ogilvy Research & Intelligence, seven in ten people surveyed (70%) either follow/seek out health related social media accounts or learn about health or medical issues from social media accounts.
Health Influence brings together Ogilvy PR’s global influencer team with experts from Ogilvy Health.
“Like consumer and business audiences, increasing trust and sparking business growth depends on authentic credibility, not just hard sales," said Rahul Titus, Ogilvy’s global head of influence.
"Pharma and healthcare brands that get this right will reap the benefits from a rapidly expanding creator economy.
"The future of Health Influence is around real experts driving real impact. Own your conversation around health, or someone else will.
"Leveraging Ogilvy’s legacy as the industry's earliest adopter of social influence, we provide a balanced approach to social media in health, blending innovation with expert translation of health information for wider audiences."
Kim Johnson, Global CEO of Ogilvy Health, said shared experience is highly valued.
"Expert and specialist influencers are a new frontier for health and pharma brand engagement," Johnson said.
"We know that different forms of social and influencer content play a major role in educating and shaping positive health decisions in society today – from how people cope with symptoms to when they seek a diagnosis."
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